Sareh Nouri was born in Iran and moved to the United States at the age of 9. She studied graphic design in college and worked for several media outlets. She found her way into the bridal industry working at a bridal salon and becoming a manager and buyer. For her own wedding in 2009, Sareh used her graphic design background and her knowledge of the bridal industry to create her dream gown. This sparked her bridal journey, and in 2012, she launched her first collection of gowns. Her timeless and sophisticated designs are now worn by brides all around the world. Sareh has also launched a luxurious evening collection perfect for mothers of and any wedding guest. Every single one of her gowns and accessories is made in her design studio in the U.S.